Holiday 2021: Slow Motion Ecommerce Disaster
Two somewhat negative or critical ecommerce posts? I'm calling it like I see it.
I love ecommerce and believe it is the shopping. But we're at an interesting
junction
Jay Allen
Digital believer. Started an ecommerce website in 1997 and been focusing on digital marketing ever since. B2C, DTC, B2B, I've done it all from building campaigns and up.
Ecommerce has lost its way
It's time for ecommerce to look at DTC and social media sites for some non-analytical inspiration.
Ecommerce versus e-commerce versus digital commerce
Ecommerce is the act of selling through a website. Digitally. The problem these
days is that the lines have blurred. Is BOPIS ecommerce? What about Starbucks’
digital app? If you’re standing in
Why I’m blogging about Digital Commerce
I started my first ecommerce website in 1997. Yes, the internet did exist in ‘97
and some people were trying to sell on it. For the past 25 years, I’ve worked in