Digital believer. Started an ecommerce website in 1997 and been focusing on digital marketing ever since. B2C, DTC, B2B, I've done it all from building campaigns and up.
A thought experiment for you: what are the traits of digital commerce companies that will win over the next 10 years? I think that’s a critical question to ask right now. We
I joined Plum about a year ago believing that it could help transform the awful process of buying flooring for your home. However, Plum didn’t survive. It has been shuttered. When a
We are at the beginning stages of a huge innovation explosion in our economy. There are a number of technologies that are rapidly developing to drive massive changes through our economy. The metaverse
I can hear it now: DTC brands are ecommerce brands! Well, DTC is technically a part of the ecommerce ecosystem, but has set itself apart. And understanding how DTC companies approach ecommerce can